Sunday, December 03, 2006

A Step Too Far?

Nicholas Wheeler, the man behind ITN ON talked to us a week ago. One thing he said that has just kept coming back to me. Apparently, in the pipeline is some new technology that will give you text alerts to your phone when you're shopping in Tesco. You will receive delightful little nuggets of information, such as "you are passing some pasta on your right, buy a packet and you will have the chance of winning a car", or, "The juice to your left is on offer, buy one get one free."

Seriously? No. Madness.

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