Did everyone see the recent unveiling of Honda's new formula 1 model? A car that features no advertising logos but just a massive map of the world. The public can sponsor a pixel on this map and their money goes to a green organisation. So, not only does this raise money, it is meant to raise awareness among the millions of Formula 1 fans who will train their eyes on the car this year.
In addition, this year Max Mosely, head of FIA, explained his plans for Formula 1 cars to include new technology that would make them more environmentally friendly. He noted, ''This is quite clearly something that is and will be developed for the road and all the major manufacturers are working on different systems at this time. By allowing it in F1 we will be accelerating its introduction.'' In other words, with top F1 engineers working on improving the eco-friendliness of cars, it would happen at a much greater speed.
So, gas-guzzling and jet-setting aside, could Formula 1 be doing out planet some good?
No comments:
Post a Comment